The latest
ctrl/shift: Navigating the Rapidly Evolving AI Landscape
3/25/2024
Does your marketing and communications team need guidance on leveraging AI capabilities responsibly? Or are you concerned about potential reputation risks from AI issues like hallucinations, data exploitation or social biases? Falls & Co. has you covered.
Total Eclipse April 2024: An Ultimate Guide for Companies within the Path of Totality
3/18/2024
In honor of the Total Eclipse April 2024, we thought we’d share Falls & Co.’s “Ultimate Employee Engagement Ideas & Preparation Guide” to help ensure your employees stay safe and have fun under the totally solar eclipsed sun!
Navigating the NAHB International Builders' Show: Tips for Building the Best Trade Show Marketing Strategy
2/26/2024
If you want to reap the rewards of exhibiting at a trade show – increased visibility and brand exposure, lead generation and networking, successful product launches, enhanced industry authoring, and more – you need a strategy that will ensure your time and investment is worthwhile. Read more to learn how.
Groundhog Day: Special Super Bowl Ad Edition
2/12/2024
Lane Strauss, senior vice president/creative director, offers his insights and observations on key trends for Super Bowl ads 2024, as well as his opinions on the best ... and the worst of the night.
How to Design a Website that Converts Visitors into Quality Leads
1/2/2024
How do you design a lead-generation machine that addresses your customer's pain points, offers solutions, and provides a great user experience? Let’s find out.
New Video Series ‘ctrl/shift’ Helps Business Leaders Address Uncertainty in Organizations
12/15/2023
Falls & Co. has launched “ctrl/shift,” a new video series that invites industry experts to discuss how global events are affecting an organization’s people, culture, and reputation – and what to do to ensure safety and success for both employees and the business.
6 Reigning Reasons Content Operations Matters to Your Organization
12/7/2023
Learn about content operations' key components, benefits, implementation and why your organization and projects shouldn't live without it.
Jumping on the Brandwagon
11/27/2023
If you work at a place straight out of The Harvard Business Review, put this post down and get back to work. You’ve got best practices to follow! If you’re like the rest of us, read on to learn more about being market-centric without feeling you have to react whether it makes business sense or not. You have business needs, and we have business tools.
High Home Prices, Mortgage Rates and Inflation Don’t Dampen American Dream of Owning a Home Among Millennials
11/10/2023
Despite the daunting financial challenges – including the simple monthly costs of owning a home - 89.5% of millennials still consider homeownership an integral part of their American dream.
Widespread Concern Over Recent World Events Highlights Importance of Crisis Communication Plans
10/19/2023
At home and abroad, the world is on edge. That tension fuels passion that urges people to speak out, whether through peaceful protest, social media debate, heated arguments and so on. When emotions run high, conversations around the water cooler could quickly escalate. How prepared are you if that happens? Discover what constitutes a crisis and how you can create a culture of neutrality.
Your Public Relations Strategy Questions Answered
6/28/2023
Public relations is essential for almost every organization, but with the field constantly evolving, where do you start? How do you develop a communications and public relations strategy that will achieve your objectives? This public relations guide will tell you everything you need to know.
How to Best Work with an Agency
6/21/2023
What’s the secret to a great agency relationship? It may sound cliché, but treat your public relations agency like a partner. The best way to start building that partnership? Continue reading.
Set Goals to Measure a PR Program
6/21/2023
The best way to set goals is to think about the ways in which a strategy will be measured. Goals should be measurable and achievable. We'll show you how.
How to Get Media Attention for Your Business by Leveraging Existing Coverage
6/21/2023
Wondering how to get press coverage for your story, but aren't sure if leveraging other media coverage is a good idea? Don't worry, we'll walk you through it.
How to Nail the All-Important Elevator Pitch
6/20/2023
The proverbial elevator pitch. Everybody talks about it. And every savvy marketing-oriented company knows it needs one. But how many people or companies actually get it right? Here’s a breakdown of what it is, where it comes from, and how to write one.
Is Corporate Storytelling More Art or Science?
6/20/2023
If you want to tell a good corporate story and capture the media or investors’ interest, you must know which elements go into crafting that story. How do you do it? Let’s take a look to determine what elements your story should contain.
How to Get Media Coverage at Trade Shows, Conferences
6/20/2023
How do you stand out from your competition and get press coverage at a conference? And how do you successfully fill up your client’s trade-show schedule? We'll give you some tips for your toolbox.
How to Make News if There's Nothing New to Say
6/19/2023
Making headlines when you have nothing new to say is tough, tough, tough. But we didn't say it's impossible. Learn how.
Corporate Crisis Management Demands Quick Response. First, Take a Breath
6/19/2023
There’s a benefit to taking a short breath to apply some critical thought to how you’re about to handle a crisis situation and what you’re planning to communicate about it. So, what should you consider during that breath? Read on.
Tips to Prepare for a Media Interview
6/19/2023
Media interviews can cause a lot of anxiety – knowing your words will be out there, broadcast, printed or posted online for the world to see. But you can overcome interview angst with a fair amount of preparation. Here's how.
Should We be Excited or Scared by Artificial Intelligence? Yes.
6/5/2023
There’s so much uncertainty surrounding artificial intelligence, but one thing is for sure. It’s here. It’s already beginning to disrupt the status quo. And no one can accurately predict where it might lead us. Should we be excited or scared? Yes, but let's take a deeper look.
Falls & Co. Teams Up with The Salvation Army to Spread Joy During the Holidays
11/28/2022
For nearly 25 years, Falls & Co. has proudly supported The Salvation Army’s annual holiday toy drive as a corporate sponsor. Over the years, our team has gathered thousands of toys for Cleveland families who may otherwise have nothing to give their children on Christmas morning.
Merry Pitchmas: Move Your Holiday Media Pitches to the Top of the 'Nice' List
11/14/2022
This time of year, media are looking for stories that evoke holiday themes and feelings. But competition is stiff. So how do you earn holiday media coverage and stay on your favorite editors’, producers’ and reporters’ ‘nice’ lists? We have some advice.
Backlinks: Where SEO Strategy & PR Meet
10/31/2022
How can PR support SEO strategy? The answer – PR backlinks. By incorporating backlinks into press outreach, PR pros can help secure backlinks within media placements. Learn how this can be a big win for you.
How to Tell if Your Baby is Ugly: Why Market Research is Important
10/17/2022
Companies launch new ideas all the time without proper market research, resulting in sunk costs that otherwise could have been applied to better prospects. Annie Morino, manager of Market Research at Falls & Co., explains why as well as how to conduct research that will set your new idea up for success.
How to Make an Interesting, Effective Marketing Video
10/3/2022
What makes for an interesting and effective marketing video? And how do you produce one of those? We're revealing some tips to help.
Tom Bernot Named President & COO of Falls & Co.
9/26/2022
Falls & Co. announces Tom Bernot as its new President and Chief Operating Officer. Founder of the agency, Rob Falls, will become Chairman and will retain his role of Chief Executive Officer.
10 Media Relations Must-Dos if You Want Good Press for Your Company
9/12/2022
Some companies are naturally newsworthy; others need to be more creative to solicit press coverage. Learn how you can make your company newsworthy with these 10 tips.
Falls & Co. Announces the Addition of Chante Jones as Associate Vice President, Communications
9/1/2022
Chanté Jones joins Falls & Co as an Associate Vice President, Communications.
What’s Your Point? Pick Your Top 3, Do Them Well
8/29/2022
What's our point? When you focus on three things you do really well, you increase your chances of success that much more. Learn how.